InsideBenetton

History. Savoir-faire. Social commitment. Campaigns. Background. Discover United Colors of Benetton from the inside.

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Outlet Benetton Online: sales and discounted products | Benetton

Outlet Benetton Online: sales and discounted products | Benetton

Outlet prices and a user-friendly experience: from product discovery to the final shopping bag click.

Summer Together SS25

COLLECTIONS

Summer Together SS25

Discover "Summer Together", the new United Colors of Benetton Spring Summer 2025 Capsule Collection

New Denim Arrivals | New Men's, Women's and Kids' Collection

COLLECTIONS

New Denim Arrivals | New Men's, Women's and Kids' Collection

Discover the Denim Jeans Collection for Women, Men and Kids' by Benetton ✓ Light or Heavy ✓ 15% Welcome Bonus.

New Spring-Summer 2025 Campaign

NEWS

New Spring-Summer 2025 Campaign

Inglese: Different Together. Optimistic, vibrant, contemporary: the new SS2025 campaign by Benetton.

Oliviero toscani (1942-2025)

CAMPAIGNS

Oliviero toscani (1942-2025)

Some of the most iconic campaigns he shot for United Colors of Benetton.

The Family Card has ended and is now The Colors Club | United Colors of Benetton

NEWS

The Family Card has ended and is now The Colors Club | United Colors of Benetton

Sign up for the new United Colors of Benetton loyalty program ✔ Women's, Men's, Kids' Fashion and News from the United Colors of Benetton World ✔

Telare la Materia Milan Green&Blue 2024 Festival

NEWS

Telare la Materia Milan Green&Blue 2024 Festival

A sustainable design project, curated by Davide Balda and in collaboration with United Colors of Benetton, presented during the Green&Blue Fes...

Telare la Materia Milan Design Week 2024

NEWS

Telare la Materia Milan Design Week 2024

A sustainable design project by Davide Balda/Fabrica x United Colors of Benetton, presented at Alcova during Fuorisalone 2024.

A commitment for the climate

SUSTAINABILITY

A commitment for the climate

Reducing greenhouse gas emissions with the Science-Based Target initiative.

Green B

SUSTAINABILITY

Green B

Benetton presents Green B, the new project that promotes a more ethical and aware fashion.

Fashion isn't everything

SUSTAINABILITY

Fashion isn't everything

Our mission for more sustainable fashion. A commitment that dates back to 1965, that respects people and the environment that surrounds us.

Sustainability Benetton

SUSTAINABILITY

Sustainability Benetton

We've always been committed to growing responsibly. Discover the groundwork we've taken on in order to respect the environment and everyone's we...

A yellow knit stitch

HISTORY

A yellow knit stitch

The history of the Benettons began in the fifties, Giuliana made a yellow sweater for her brother Luciano. It was an immediate intuition!

A counter-free shop

SHOPS

A counter-free shop

Bright and counter-free, the Benetton stores that opened in the 1960s were a revolution in the shopping experience.

Knitwear of excellence

COLLECTIONS

Knitwear of excellence

Discover the new Spring Summer 2025 knitwear: cotton cardigans and sweaters and tons of colors, for women, men and kids

All the colors of the world

CAMPAIGNS

All the colors of the world

Starting in 1984, something in United Colors of Benetton communication changes, all due to a young photographer named Oliviero Toscani

Benetton Archive

HISTORY

Benetton Archive

Benetton Group’s history of innovation is contained in its Archive, created in the Studios area of Castrette di Villorba (TV).

Breastfeeding for change

HISTORY

Breastfeeding for change

A black woman breastfeeding a white infant: one of the most controversial images in the history of advertising. Find out why.

Cashmere

EXPERTISE

Cashmere

Whether it’s pure or blend, it’s always top-notch. Discover our Cashmere yarn and shop it online at Benetton.com

Dyed Fabrics

COLLECTIONS

Dyed Fabrics

Discover the origin of dyed fabrics: an innovation that would radically change the fashion industry, made by United Colors of Benetton.