LOONEY TUNES X OLYMPIC COLLECTION:
the new Kids clothing collection featuring Looney Tunes and the Olympic rings
"Looney Tunes x Olympic Collection": a special Kids clothing capsule developed by United Colors of Benetton, created in collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP) and the IOC (International Olympic Committee). The collection features long-sleeve t-shirts, hooded and non-hooded sweatshirts, all enriched with playful graphic prints showcasing Looney Tunes characters in dynamic sports settings. Accessories such as socks and caps, detailed with iconic character elements, complete the range. Born from the meeting of three complementary worlds, the collection blends the core values of the Olympic movement, the energy of the Looney Tunes, and Benetton’s multicolored, inclusive identity, long committed to promoting social messages of diversity and integration. Iconic characters like Bugs Bunny, Tweety and Daffy Duck come together with the founding values of Olympic sport - determination, inclusion and fair play - in a style concept designed to portray sport as an experience of growth and sharing.
